Steve explaining why I refuse to design without collaboration in Crucial.Design
There was a time when we could spend days, if not weeks, perfecting the tiniest design details.
Kerning headline, testing countless fonts, perfecting the speed of every interactions and more...
That luxury is gone!
In the age of AI, speed is everything!
Products, features we design evolve over night.
The window between idea, design and development is shorter than ever.
If your design process can't keep up, you won't be able to contribute to AI innovations!
But, moving fast doesn't mean lowering the standards.
It doesn't mean not-caring for the details.
It means focusing on what truly matters!
The parts that shapes perception, usability, clarity, trust...
And letting go of everything else that doesn't!
Speed is not about rushing!
Speed is about intent and focus!
Adopting this mindset has played a big role in the success of the products I’ve designed with AI founders.
I design fast because the AI world move fast.
And we slow down only to perfect what truly matters.
Growing the design team by hiring mindlessly?
Templitising design solutions for speedy execution?Removing client meetings to save time?
Sacrificing the human connection and quality for speed?
Prioritizing revenue over quality design?
No!
I believe in;
creating together, not churning out assets.
working side by side, in the same room or digitally.
shared vision, not one-sided briefs.
conversations, not design tickets.
craft and care, not just speed.
because the best design happens
when we "build together".
Our manifesto
01/ Every project is an opportunity to do better, to be better.
02/ Money is a byproduct of care and excellence.
03/ High-quality input leads to high-quality output.
04/ Keep it simple, say more with less.
05/ Treat every project as your own, every client as partner.
06/ Focus on what truly matters to move fast.
[to be continued]
Feelings after watching the Apple September Event, and how Apple turned into a finance company from being the leading innovation company.
There’s a human behind the designs you see at Crucial.Design. That’s me, Öykün, with feelings, aspirations, struggles, and dreams.
Not everything I do makes it into a polished case study. Some ideas are half-formed, some are random explorations, and others are just things I want to remember.
This journal will be my corner for all of that: behind-the-scenes updates, feelings, moments, sketches, screenshots, photos, links, and notes, from me, as a person and as a creative.
It won’t always be pretty. Sometimes it’ll be useful, sometimes just fun or personal. Either way, it’ll be honest.